- Stakeholders mapping
- Stakeholders relations
- Public engagement programme
- Issues/ opinion mapping
- Research, analysis, monitoring
- Identifying the pressure points & influencing opportunities
- Strategic communications & campaigning
- Strategic crisis counselling
- Strategy and plan
- Emergency communications
- Vulnerability analysis
- Development of a crisis manual
- Training and drill for crisis communication
- Integrated and overarching communications strategies that change perspectives
- Messages and media materials development
- Media audit, tracking and analysis
- Media event management
- Social media consultancy services
- Advertorial, advertisement
- Supplement, leaflet and online web banner
- Ceremonies & seminars
- Press conferences
- Roving exhibitions
- Charity events
- Corporate video
- Product video
- Video for training
- Micro film
- Youtube video
- Website design
- Site map formation
- Website & CMS development
- Website maintenance
- Contents write up
- Project management
- Creating, sustaining and enhancing public awareness
- Engaging and lobbying key stakeholders
- Influencing government policies
- Media events, gatherings, interviews
- Ceremonies and product launch
- Community activities
- Key opinion leaders engagement including healthcare professionals, advocacy groups, lawmakers, district councilors, community leaders
- Patients’ rights to treatment
- Market access
- Drug formulary
- Compliance, quality of life
- Disease prevention
- Disease awareness
- Community activities cum health talks
- Press conference on survey results announcement
- Feature interviews (doctors, patients)
- Byline articles
- Vaccine Donation Programme (CSR initiatives)
- Gathering support from legislators
- Meetings with the healthcare authorities and healthcare practitioners
The Children Health Concern Society (CHCS/ CVCG, now The Health Concern Society, HCS) was formed in November 2007 with the aim of promoting the health of children in Hong Kong through the improvement of the Childhood Immunisation Programme (“CIP”). AWTC was appointed to be its consultant to carry out the advocacy campaign.
In view of the Scientific Committee’s recommendation and sustained advocacy and publicity efforts by CHCS/ CVCG (now CHS) to advocate a boarder coverage of pneumococcal conjugate vaccines (PCV), the Chief Executive announced his Policy Address to include the PCV in the Childhood Immunisation Programme (CIP) in 2008. In 2012, the Centre of Health Protection (CHP) announced that the government will adopt PCV13 into the CIP.
In March 2015, The CHP launched a one-off measure to allow eligible elderly people to be vaccinated with the remaining stock of PCV13 of the "Childhood PCV13 Booster Vaccination Programme".
In July 2016, the Scientific Committee on Vaccine Preventable Diseases updated recommendations on the use of pneumococcal vaccines for high-risk Individuals. Individuals with high risk conditions who have not received any pneumococcal vaccines should receive one dose of PCV13 followed by one dose of 23vPPV one year after the previous PCV13.
The way forward in the advocacy campaign on pneumococcal vaccination would be for a NIP for all aged 50 and above.
- Strategic advice on advocacy campaign on patients’ access more effective treatments
- Development of ideas and plans for the campaign
- Background research and monitoring on the development of the disease and the treatments
- Communication and liaison with stakeholders including the healthcare authorities, healthcare professionals, community leaders and legislators
- Participating in lobbying and engagement meetings
Aiming at improving the quality of life of the thalassaemia suffering children, a team of medical doctors, patients’ parents and carers, enthusiastic persons from the public established the Children’s Thalassaemia Foundation in 1993.
In the past, thalassaemia patients had to undergo blood transfusions every four months and injections of deferral to remove excess iron from their bodies. The treatment left patients suffering a poor quality of life. In 2010, AWTC has been appointed to work with TAHK to communicate with the healthcare authority and advocate to re-categorize the oral iron chelator, Exjade, as a first line drug. It greatly enhanced the patients’ quality of life.
Throughout the advocacy campaign, different stakeholders, namely the TAHK, paediatric doctors, legislators and medical KOLs were engaged.
In the 2011-12 Budget, a funding of $10 million had been allocated for thalassaemia patients under six years of age.
- Public relations
- Public affairs
- Stakeholder engagement
- Issues management
- Media relations
- Opinion survey
- Corporate website revamp and event website construction
- Corporate training
- Construction Industry Business Index (CIBI) survey
- Press conferences
- Media luncheons
- Feature interviews
- Event management
- Website revamp and project management
- Formulation of publicity campaign
- Progressive media relations for a long-term brand building
- Crisis communication and media relations
- Stakeholders engagement for construction projects
- Video production for internal and external communications
- External relations with concerned bodies such as professional associations, academic institutions and NGOs
- Media tea gathering and media luncheon
- Press release
- Audit report
- Legislative Council and District Council monitoring meetings
- Media coverage
- Corporate branding
- Rapport with local news/construction news media
- Media luncheons, tea gatherings and briefings
- Event organisation and management
- Develop launch gimmick
- Arrange MC & MC script
- Venue decoration & set-up with ceremony gimmick production
- Presentation materials and speeches of officiating guests
- Media publicity
- Post event news monitoring
- Logistics management including insurance
The HKGBC Building Energy Performance Recognition Scheme was a series of web-based tools for benchmarking operating energy use in different types of commercial buildings in Hong Kong.
The project was rolled out in various phases, first providing an online benchmarking tool for office occupants in multi-tenancy office buildings, which HKGBC launched it on 1 November 2013. A complete set of tools for whole commercial buildings of office and retail use were developed afterwards.
A Rating, Labelling & Certification Scheme will be incorporated to enhance the energy efficiency of buildings in Hong Kong.
- Formulation of publicity campaign
- Design, printing and production of communication materials
- Event management
- Creation of event website
- Coordination, liaison and meeting with CEDD, competition adviser, organising committee and jury panel
A design competition was launched to invite qualified professionals and the general public to contribute innovative design concepts for two footbridges at Po Chue Tam and Yim Tin in Tai O to serve as reference for the projects in the future. The proposed footbridges will help improve the connectivity within Tai O.
A launching ceremony was organised to announce the competition details as well as provide an update of the improvement works in Tai O. An award presentation ceremony was organised following the adjudication of 128 entries. The overall event management and a seamless coordination ensured a smooth and timely conduct of the design competition and the award presentation.
- Concept development, art direction, research and script writing
- Director on location with production assistant, full crew with camera kit, insurance and props for filming
- Editing with computer graphic and visual effect, 3D character animation, caption and subtitle keying, VO talent with recording studio, musical arrangement with royalty included and sound mixing and video encoding
The HZMB and its related projects are of strategic importance to the development of Hong Kong. Since the announcement in the 2007 Policy Address, the projects had drawn concerns from different relevant stakeholders.
To further introduce and promote these projects to the general public, community leaders and legislators, the government had planned to produce five videos with different foci and AWTC was appointed to oversee and manage the whole video production project.
- Stakeholders’ invitation and liaison
- Meeting facilitation, analysis, reports
- Event management
Hong Kong is home to a broad diversity of coastal habitats but our marine ecosystem is facing a barrage of threats. Currently, only 2% of Hong Kong’s water is designated as Marine Protected Areas versus about 40% of land areas are country parks. Committed to the Convention on Biodiversity’s Aichi Target, WWF has been asking for designation of at least 10% of Hong Kong water as Marine Protected Areas (MPAs) by 2020.
Establishment of MPAs is always not easy. Apart from the scientific evidence of their ecological importance, support from stakeholders and the communities is essential. In 2018, WWF has conducted a public engagement exercise in two phases to collect stakeholders’ views and concerns on conservation measures to be proposed in these hotspots. Eight engagement meetings were conducted in four districts, covering hundreds of stakeholders including rural residents, village representatives, district councilors, local green groups, hikers and ecotour operators, community centers and groups, professional and academic experts in marine, diving groups and water sports associations etc.
- Strategic advice on the public engagement exercise
- Organise consultative discussion sessions
- Facilitate the discussion sessions including luncheons, focus groups, town hall meetings
- Advise on the conduct of Public Opinion Survey
- Advise on the construction of a thematic website for the review
- Provision of bilingual reports analysing views collected at the discussion sessions and over 20,000 written submissions
The Government embarked on a comprehensive review of the Control of Obscene and Indecent Articles Ordinance (the Ordinance) at the end of 2008. AWTC was commissioned to provide consultancy and research services for the public consultation exercise.
The first of two planned rounds of public consultation were conducted from 3 October 2008 to 31 January 2009. AWTC provided total project management, including offered strategic and tactical public and media relations advice and assisted in holding many focus groups and town hall meetings, advised the conduct of a public opinion survey, advised the construction of a thematic website for the review with a dedicated online discussion forum, analysed over 20,000 written submissions via mail, fax and email and produced a final report capturing all the views presented throughout the exercise.
This first round consultation confirmed general support for retaining the COIAO regulatory regime, strengthening publicity and public education programmes and imposition of heavier penalties for breaches to enhance the deterrent effect of the Ordinance.
- Corporate branding formation
- Strategic advice on publicity
- Establishment of media relations
- Design of communication materials
- Creation and maintenance of website
Financial Dispute Resolution Centre Limited (FDRC) aspires to provide an independent and impartial channel for resolving monetary disputes between individual consumers and financial institutions by way of mediation and arbitration.
FDRC has appointed AWTC to provide PR services and assist in launching a publicity campaign and related activities for the FDRC with an aim to raise the public’s awareness about the launch of the Centre and its services.